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comScore: 61 Billion Searches Conducted Worldwide in August 10/11/2007 |
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comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first comprehensive study of worldwide search activity, based on data from its qSearch 2.0 service. comScore qSearch 2.0 offers the first panoramic worldwide view of online search activity, providing granular, in-depth analysis of the search universe reported from the top 50 worldwide Internet properties where search activity is observed. The study found that more than 750 million people age 15 and older – or 95 percent of the worldwide Internet audience – conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher. |
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Google 'dominates world search' 10/11/2007 |
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Google powered more than half of all search requests carried out around the world in August, according to a report. A global study by analysts comScore revealed that more than 61 billion searches were performed by more than 750 million users in the month. Users performed more than 37 billion searches via Google, more than all the other major search engines combined. |
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Google Puts Ads In YouTube Videos 08/23/2007 |
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Google has begun recouping its $1.6 billion purchase of YouTube 2 cents at a time. Google is selling overlay advertising on a limited number of YouTube videos to a select group of partners at a cost of $20 per 1,000 viewers. Initial advertisers include BMW, Ford Models, and Warner Music Group. The overlay ads appear 15 seconds into certain YouTube videos in a strip on the bottom fifth of the image frame, unless ad-blocking software is active. They last for 15 to 20 seconds. |
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Yahoo Acquires Mobile Ad Firm Actionality 08/23/2007 |
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Yahoo has acquired Actionality, a German mobile advertising technology company, for an undisclosed sum. Actionality provides software technology that inserts ads in content for mobile devices, such as mobile phone games. The company claims that it has simplified in-game branding and advertising to the point that it's a one-click process. |
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Yahoo Testing New Query Refinement Tools 07/27/2007 |
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Yahoo has begun testing Search Assist, a new search refinement that could have an impact on search marketers for its ability to prevent typos and guide searchers toward a specific query. |
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Details of Microsoft's Web analytics tool leaked to the Net 07/24/2007 |
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Details of a new Microsoft Corp. Web analytics tool, including when the beta version will be released and how the company will get its demographic data, have leaked onto the Internet. Microsoft plans to release a beta version of its Web analytics tool called "Gatineau" this summer, said Ian Thomas, who works in Microsoft's Digital Advertising Solutions Group and is in charge of bringing Gatineau to market. |
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Search sites tackle privacy fears 07/24/2007 |
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User worries are driving search firms to let people manage how much data they reveal when they visit the sites. The top four search sites, Google, Microsoft, Yahoo and Ask, have unveiled plans to cut how much data they hold and how long they store it. |
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Google Lights Search Path For Small Businesses 07/19/2007 |
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Further fleshing out its enterprise stack, Google (Quote) unveiled Google Custom Search Business Edition, a hosted service that lets small businesses quickly and easily add Google search to their Web sites. A follow-up to the Custom Search Engine Google launched last October, Custom Search Business Edition includes site search hosted by Google so SMB customers needn't install and maintain their own technology. |
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Google Plans Search Service for Mobile Content 07/17/2007 |
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Google Inc. is developing a new search service for cellphones that will help consumers find and buy ringtones, games and other mobile content as the Internet company pushes more deeply into wireless, people familiar with the matter say. |
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Google Rolls Out Custom Search Engine for Businesses 07/17/2007 |
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Google on Tuesday plans to make its Custom Search Engine available to business users. Custom Search Engine Business Edition offers the same Web site search technology present in Google's free Custom Search Engine, except with no ads. |
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Yahoo Launches SmartAds 07/02/2007 |
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It would perhaps be a bit cynical to suggest that SmartAds, launched Monday by Yahoo, are the search company's belated response to Google's mega-successful AdSense. But the advertising service's model, described by the company's senior vice president of display marketplaces, Todd Teresi, as giving advertisers "the ability to deliver customized marketing messages to consumers, and still engage very large audiences with their brand," is, at the very least, unquestionably influenced by Google's entry into the field. |
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Are Ad Agencies Smart Enough for Yahoo’s SmartAds? 07/02/2007 |
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Yahoo’s SmartAds allows consumer brand companies to link their inventory databases into Yahoo’s ad system and to deliver different ads to different Web users based on the consumers’ interests and, also, based on the advertisers’ product lines. A big-box retailer could, for example, have thousands of ads circulating about its bicycles or paper towels based on where people live, what’s on the shelves at local stores and what a Web surfer is reading about online. |
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Why Search Engine Marketing is Your Most Effective Marketing Tool 06/29/2007 |
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The main reason search marketing is such a powerful vehicle is that the quality of traffic is so high. As you can see in the diagram below, a user conducts many steps before landing on your web site. A user decided to do a search, go to the Internet, choose a search engine, type in a key phrase that relates to your products or services, and then out of all of the options available, selected your site. In my opinion, you can not ask for a more qualified visitor! |
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Google Eyes Enterprise Search 06/28/2007 |
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Ingram Micro Inc. will distribute Google Inc.'s Search Appliance and Google Mini enterprise search devices, a deal intended to accelerate sales of the products, the companies announced Wednesday. |
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Learning From Microsoft's Error, Google Builds a Lobbying Engine 06/21/2007 |
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When it comes to lobbying, Google does not intend to repeat the mistake that its rival Microsoft made a decade ago. Microsoft was so disdainful of the federal government back then that it had almost no presence in Washington. Largely because of that neglect, the company was blindsided by a government antitrust lawsuit that cost it dearly. |
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A Break in Yahoo's China Clouds? 06/20/2007 |
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Now that he has taken over as chief executive officer of the company he co-founded, Jerry Yang has plenty of problems to fix. The new CEO of Yahoo! (YHOO) isn't going to find any quick Google-(GOOG)slayer. Fortunately for Yang, though, Yahoo might soon get a bit of good news from China, one battleground that has up till now been almost as much trouble as Google. |
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[Google says] Hyper-personal search 'possible' 06/20/2007 |
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Speaking at a press event in Paris, Ms Mayer said: "Personalised search tracks and shows you in your search history the clicks and trends of your searches. "Based on what we see as your searching pattern it ultimately can enhance your result. |
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Yahoo turns to insiders to take reins of management 06/19/2007 |
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SAN FRANCISCO — Yahoo (YHOO) is turning to two insiders with relatively limited operational experience to lead the aging Internet giant during a time of bruising competition with surging rivals such as Google. New CEO Jerry Yang, 39, founded the company in 1995 with fellow Stanford University electrical engineering student David Filo. That was a year after they cobbled together their Internet guide as a hobby in a trailer on the Silicon Valley school's campus. |
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De Beers ventures into selling diamonds online 06/19/2007 |
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Diamond jewellery giant De Beers has put its toe in the water of transactional online retailing for the first time. The retailer already has sites geared for its Japanese, UK and US markets but these points of presence did not allow viewers to purchase goods. All three of these sites now allow customers to buy diamond jewellery online. |
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Human-based search engine in hiring mode 06/18/2007 |
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Mahalo, a search engine that uses people to come up with search results, has begun taking applications from people who want to be paid for researching queries. |
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CBG Launches Corporate Buyers Guide web portal 06/01/2007 |
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CBG launches CorporateBuyersGuide.com web portal. The goal of this site is to provide people in manufacturing, warehousing and distribution with specifications, custom instant comparisons and background information for industrial equipment. Every major manufacturer is represented to provide you with all available options before you decide. |
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Google Launches Streetside View with Tech from ImmersiveMedia 05/30/2007 |
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This morning Google gave their 2D maps an incredible realworld addition. Its a street-view, that in certain cities, will let you get a street side view of the area you are currently in. This is not just a static, A9-style image. It will also let you move along the street in a smooth manner and even more amazing it will let you change your angle and continue moving that way. This will be formally launched at Where 2.0 later today. |
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Microsoft buys aQuantive for $6 billion 05/18/2007 |
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The deal is an indication of Microsoft's efforts to catch up in the growing online advertising space, and is just the latest deal in the sector, following recent moves by rivals Yahoo and Google. |
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Google Expands to "Universal Search" 05/17/2007 |
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Google today said it is now integrating results from a variety of its search engines in an attempt to deliver as relevant and comprehensive a result set as possible. |
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Yahoo Remakes Mapping Site 05/16/2007 |
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Yahoo Inc. has moved its online mapping service to a new platform that the company said makes the Web site faster and more accurate. |
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Heavy Traffic Ahead 05/07/2007 |
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Deciphering the black art of search engines like Google and Yahoo! is turning into a big-bucks business. Search engine marketing - helping consumers find a company's Web site by using specific key words - hardly existed eight years ago. Last year, it was a $9.45 billion annual industry, nearly double the revenue from 2005, according to SEMPO Research. |
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Report: Microsoft Pursuing Deal To Buy Yahoo 05/04/2007 |
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NEW YORK - U.S. stock futures rose on Friday, boosted by takeover news, including a report Microsoft is intensifying its pursuit of a deal to buy Yahoo Inc. and before April jobs data. |
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Condemned To Google Hell 05/01/2007 |
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Don't anger the Google gods. That's the lesson Paul Sanar learned--too late--last year. Up until last fall, the 21-year-old New Yorker depended solely on the search engine to keep traffic flowing to Skyfacet.com, his online diamond business; Sanar says he sold $3 million dollars worth of jewelry a year. Then, he says, Google (nasdaq: GOOG) turned its back on Skyfacet.com, condemning the site to Internet obscurity. |
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Google expands personalization with iGoogle 05/01/2007 |
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MOUNTAIN VIEW, California (Reuters) -- Google Inc. is stepping up efforts to allow its users to personalize how they search the Web, moving beyond the one-size-fits-all approach to search it already offers. |
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Google pushes U.S. states to open public records 04/30/2007 |
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WASHINGTON (AP) -- By providing free consulting and some software, Google is helping state governments make reams of public records that are now unavailable or hard to find online easily accessible to Web surfers. |
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Out-Googling Google 04/30/2007 |
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"Baidu understands Chinese better," the Baidu.com advertisement says, needling the company's former investor and current rival, Google. And statistics seem to bear that out: Baidu accounts for 62 percent of the country's search traffic, up from 52 percent in 2005, according to the China Internet Network Information Center in Beijing. For Western companies trying to establish a Web presence in China, understanding how Baidu plays the game could be key. |
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Personalized Medical Search - MEDgle 04/30/2007 |
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"Last week we opined about the layperson generated site WhoIsSick.org (here & here), but this week we came across another site for our readers to discuss. Medgle.com bills itself as a "personalized medical search engine" created by physicians, for patients. The potential is definitely there for Medgle to be an excellent source for tailor made medical information, but then again, it suggested my [allergic] nasal congestion was sand fly transmitted leishmania... |
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Google #1 Search Engine but by how much? 03/22/2007 |
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Google was the number one search engine in the United States in February according to reports released this week by Comscore and Nielsen NetRatings. |
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