When considering the development of a business webpage, you should approach the project as you would that of building or customizing office space. Your new website is, essentially, your virtual office and may be the only representation of who you are that a potential client will actually see. Decisions are made in a split second as to whether or not a business will suit the potential client's needs, so you had better be sure that you give a great first impression. Below, you will find some best practices to use as guidelines when considering the development of your new webpage.
Landing pages, while appearing trivial and inconsequential, are an essential part of targeted search marketing. A properly formatted landing page can mean the difference between addressing a potential client's needs, or completely missing the mark.
Search engine optimization (SEO) is a funny business. Those of us in the business of optimizing pages to increase their visibility on search engines are continually working "in the dark" to attain our goals. If search engines like Google, MSN and Yahoo simply revealed their core algorithms to the public, they would quickly lose their competitive edge. Any Webmaster would quickly take all steps necessary to become #1, but so would their competitors. Rankings would be meaningless and search engines unusable. In order to prevent such a scenario, the inner workings of most search engines are held as closely guarded secrets.
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